The success of a small business will depend on the business owner’s ability to market their products and services effectively. You may have a great product and world-class customer service, but if people don’t know your business exists, you will not have any sales.
Your marketing efforts are essential to keep your small business afloat. It gets the message out to your potential clients and entices them to give your business a try, and they can ultimately become long term customer.
If you feel stuck in your business or unsure if your business is on the right track or believe your business should have been performing better than it is currently doing then:
This course will help you to:
Understand marketing and why it's an essential requirement for your business success
Evaluate your marketing mix - 7Ps and 7Cs and how you can improve on your weaknesses
To know the things to avoid in marketing
Learn the various forms of marketing and the best one to adopt for your small business