Marketing Series (2)- Understanding Your Ideal Customer

The success of a small business will depend on the business owner’s ability to market their products and services effectively. You may have a great product and world-class customer service, but if people don’t know your business exists, you will not have any sales.

Your marketing efforts are essential to keep your small business afloat. Most importantly, knowing and understanding your customers' needs is at the centre of every successful business, whether it sells directly to individuals or other businesses. The truth is that no one will buy something if they don’t want it or believe they don’t need it.

So, it’s critical that you know what your customer wants, why they want it, how they want it, when they want it... If you feel stuck in your business or unsure if your business is on the right track or believe your business should have been performing better than it is currently doing then:

This course will help you to:

  • The importance of understanding your customers
  • Use the 9 Critical Questions to Identify Your Ideal Customer(s)
  • Craft the customer avatar that you can plug into your business straight away

    • Course Curriculum

    • 1

      Getting Started with The Marketing Series (Recap) - Entrepreneurial Insights

      • About This Course

      • Session Overview
    • 2

      The Marketing Series (Recap) - Entrepreneurial Insights - Video

      • The Marketing Series (Recap) - Entrepreneurial Insights - VIDEO
    • 3

      Assignment/Assessment

      • No Assignment
    • 4

      Session Review

      • Understanding Your Ideal - Course Feedback

    Who is this Course for?

    • Anyone with leadership and entrepreneurial ambitions

    • If you are looking to effectively communicate to your customers and build a lasting solution

    • If you are looking to become a recognisable brand

    • Anyone who wants to develop lasting relationships with customers

    • Anyone who wants to discover the right audience for their business and relate to them

    • Any entrepreneur or business owner who is looking to scale their business and increase revenue

    • Anyone who wants to discover ways to engage with customers

    Course Benefits

    • You will learn how to connect with your ideal customers using their demographic and pychographic information

    • Learn to craft your offer to the right audience

    • You will create your own customer avatar